You know how I started my New Year? With a box of Mrs. Fields cookies from daughter, Monica. But wait! I remember she and her siblings ate them all—only whetting my appetite for these wonderful treats. What joy it was when Jayvee announced the invite for Blog and Soul Launch and the Second Coming of Mrs. Fields (21 August, 7 pm at the Manila Pavillon). I immediately signed up. You see, each mall trip is almost always accompanied by a purchase of a box or two of Mrs. Fields cookies and brownies—our dose of sweet indulgence, for which I do not mind spending on.
It was an opportunity, not only to meet members of the blogging community, but also to sample the treats that Mrs. Fields had to offer. After servings of pasta and mini sandwich buns, bite size (though in abundance) of Mrs. Fields cookies and brownies were passed around, including the new additions to their product line—cupcakes, gellato and the rest of the cookie and brownie flavors that are carried in the USA. I must have a sugar overload—that is what Mrs. Fields cookies and brownies are all about—indulgence to the max—not the non-fat, low-calorie, sugar-free treats that are being mass marketed nowadays. A sure treatment to depression, and a sure way to hubby’s heart, who had his indulgence fill for the night.
The young See couple (Gerwyn and Sheryl), master franchisees of Mrs. Fields in the country, has thought of attracting the coffee shop crowd, wth their concept of what is called “Cookie Cafe”. Watch out, Starbuck’s, UCC, Seattle’s Best—a competitor is on the rise! The first Cookie Cafe branch was opened at the Trinoma Mall a few days ago. Other Mrs. Fields branches will slowly follow suit, soon to become cafes, too. I wonder, if they will also provide free WiFi (I forgot to ask). This would sure attract a larger group—those who love the ambience of coffeeshops while working on their laptops.
Hubby, who, less than 20 years ago was a buyer for equipment and supplies for a huge donut chain, and who has for a few years now been involved with dairy, watched with keen eyes, as supplies of orange juice, butter, and pre-mix ingredients were being brought to the cafe. He was impressed—as most of the core ingredients he saw were top quality products sold in the USA. Local supplies, I heard, are welcome though, as long as they pass the set quality standards.
Their line of coffee and beverages seem to be tempting to hubby, though he is yet to sample them (not me, because I do not take coffee). We happily went home, with 2 boxes x 6 cookies, which Alan Jr was so happy to bring home to his siblings (the catch was he gave his siblings 8 pieces, and brought in school the next morning the remaining 4 for his snacks).
Jayvee launched a 3-year program that he calls Blog and Soul—
- a three year movement that aims to establish blogging as a relevant part of Philippine media
- not an exclusive club or membership-based organization
- a venue for bloggers to expand their horizons by meeting new people through events organized for the media
- a venue for bloggers to hone their craft in becoming credible sources of information on the web
- an opportunity for bloggers with special skills to volunteer time to share their knowledge and expertise with other bloggers
- a group of people who believe that blogging can be a powerful tool to dedicate convictions, spread goodness, and build community.
Congratulations, Jayvee.
Oh, by the way, Marcelle Fabie, also known as Kel graciously put on a great show that night. Alan, Jr, a great fan of Marcelle, calls him a magician. But Marcelle is more than a magician. Folks, if you are in need of a good host and mentalist for your events, Marcelle is the answer.
Other posts about the event:
“See” is for Cookie
A Cookie. A Movement. And a Paperclip.
Whee! The way the cookie crumbles.
Sommelier Selection, Wikipilipinas, and cookies
If you blog it, they will come
Mrs. Fields hosts Blog and Soul
Oh sweetness!
More blogging news
Mrs. Field’s Cookie Cafe
What I learned from the Mrs. Field’s brand relaunch
Ang sarap ng cookies
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20 responses so far ↓
The Blog and Soul Movement » Blog Archive » “See” is for Cookie ;) // Aug 23, 2007 at 4:19 am
[...] Two launches A Cookie. A Movement. And a Paperclip. Whee! The way the cookie crumbles. Sommelier Selection, Wikipilipinas, and cookies If you blog it, they will come Mrs. Fields hosts Blog and Soul Oh sweetness! More blogging news Mrs. Field’s Cookie Cafe What I learned from the Mrs. Field’s brand relaunch Ang sarap ng cookies
[...]
ajay // Aug 23, 2007 at 6:55 am
Nice seeing you and your family at the event Dine
carlotta // Aug 23, 2007 at 7:14 am
awww i only learned of this event last monday but wasn’t able to go.
that looked like fun!
Mrs. Fields Cookie Cafe » Pinoy Food :: Filipino Food PhotoBlog » Blog Archive // Aug 23, 2007 at 8:57 am
[...] blogs who covered the event Two launches A Cookie. A Movement. And a Paperclip. Whee! The way the cookie crumbles. Sommelier Selection, [...]
Aileen Apolo // Aug 23, 2007 at 9:24 am
Too bad I missed you at Mrs. Fields! I was late! Hehehe. Blame it on me being fickle. See you po tonight!
Mrs. Fields hosts Blog & Soul | drivebyshooter.net // Aug 23, 2007 at 9:45 am
[...] Two launches @ dine.racoma.com.ph A Cookie. A Movement. And a Paperclip. @ mypaperclip.blogspot.com Whee! The way the cookie crumbles. @magikel.blogspot.com Sommelier Selection, Wikipilipinas, and cookies @ aboutmyrecovery.com If you blog it, they will come @ baratillo.net Oh sweetness! @ annalyn.net More blogging news @ alleba.com Mrs. Field’s Cookie Cafe @ jengkiejourneys.i.ph What I learned from the Mrs. Field’s brand relaunch @ bayanihanblogs.com Ang sarap ng cookies
@ pinoyfood.nimrodel.net [...]
Kyels // Aug 23, 2007 at 12:04 pm
Sounds like it was a good event.
The cookies are so irresistible and the mention of cupcakes made me drool!
Kongkong622 // Aug 23, 2007 at 1:42 pm
Mrs. Fields…yummy!! And C is for Cookie…me!! See you tonight!
chesca (exskindiver) // Aug 23, 2007 at 11:37 pm
ayan, left out na naman ako.
will just have to sit here and eat cookies instead.
i. am. chef. » the second coming of mrs. fields- i. am. chef. in the city 1 // Aug 24, 2007 at 5:18 am
[...] Two launches A Cookie. A Movement. And a Paperclip. Whee! The way the cookie crumbles. Sommelier Selection, Wikipilipinas, and cookies If you blog it, they will come Mrs. Fields hosts Blog and Soul Oh sweetness! More blogging news Mrs. Field’s Cookie Cafe What I learned from the Mrs. Field’s brand relaunch Ang sarap ng cookies
[...]
justwandering.org - » Of blogs and cookies // Aug 24, 2007 at 6:59 am
[...] blogs are talking about Mrs. Fields… Mrs.Fields Cafe Bloggers Meet Two launches A Cookie. A Movement. And a Paperclip. Whee! The way the cookie crumbles. Sommelier Selection, [...]
Rowena // Aug 24, 2007 at 7:33 am
Hi Dine, those cupcakes look so yummy. I better try those soon.
Marcelle Fabie // Aug 24, 2007 at 10:23 am
Hi, ma’am Dine! Thank you very much for the kind words. You know they do my heart good, in a field of entertainment bogged with haters who bring you down for no other reason than to bring you down. =)
It was great meeting you again last Thursday as well!
Manila Freelancer » Blog Archive » Benefits of Offline Blog Networking // Aug 24, 2007 at 10:52 am
[...] Cafe Bloggers Meet Two launches A Cookie. A Movement. And a Paperclip. Whee! The way the cookie crumbles. Sommelier Selection, [...]
Rach // Aug 24, 2007 at 3:43 pm
I love Mrs. Fields cookies especially macadamia cookies. Glad you enjoyed the event.
Jayme // Aug 24, 2007 at 6:05 pm
Wow! I love Mrs. Fields’ cookies. Sayang, I didn’t learn about this event sooner. Being surrounded by all those treats must have been heaven.
Bakla’s Affair with… // Aug 25, 2007 at 1:15 pm
[...] is for Cookie Mrs.Fields Cafe Bloggers Meet Two launches A Cookie. A Movement. And a Paperclip. Whee! The way the cookie crumbles. Sommelier Selection, [...]
vk // Aug 28, 2007 at 3:59 am
wow very delicious siguro ng mga cookies dyan or nakita ko dito sa pics…..
ang sarap siguro nito?...by looking the pics, my mouth is already watery na talaga…..hmhmhmhm
it´s so wonderful there, there are so many gatherings and events,.....a very interesting happenings…...
i would only say, thank you for sharing, eventhough sa pics and reading only, happy na ako to know and saw all of these….
imagine na lang ako, i was there…...thanks again…..
Toto // Dec 6, 2007 at 4:26 pm
Watch out, Starbuck’s, UCC, Seattle’s Best—a competitor is on the rise! —- Yeah right! Big LIE!
christopher borito // Aug 30, 2009 at 6:40 pm
maari po bang mag apply sa inyong company i recommend my self as a baker i come from breadtalk company.
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